Investments

The 100% Reality of a 50% Loss

november 28, 2024

Most people in the market spend their time thinking about how much money they can make. That’s natural—it’s more fun to talk about doubling your money than cutting your losses.

But in our experience, the real key to building wealth isn’t how much you make when times are good, it’s how little you lose when they’re bad.

The math is simple but unforgiving.

If you lose 50%, you have to make 100% just to get back where you started. That kind of recovery doesn’t happen overnight—it can take years. And those years are years you could have spent compounding your gains instead of just digging out of a hole.

Think of investing like hiking up a mountain. Progress is slow and steady. But if you slip into a ravine, your first goal isn’t to climb higher—it’s to get back to where you were. That detour costs time and energy. In investing, avoiding those “ravines” is the key to getting further, faster.

That’s why we care a tremendous amount about downside protection.

A smoother ride doesn’t just protect your money—it protects your peace of mind. And that matters, because the biggest threat to most investors isn’t the market itself—it’s their own behavior.

When portfolios swing wildly, people get nervous. They sell at the wrong time and miss the recovery. Over decades, those emotional decisions can cost far more than a bad year in the market.

Our approach is straightforward: we play both offence and defense.

We prefer to own a mix of investments that don’t all move in the same direction—high-quality bonds, stocks, private credit, hedge funds, and even real assets—so when one area struggles, another can hold up or even shine. And we don’t guess about when to be aggressive or cautious; we let the data guide us.

When the numbers say the risks are rising, we turn down the dial. When the environment improves, we turn it back up.

This discipline helps us avoid the worst of the drops while still taking part in the gains.

Markets will always go up and down. You can’t avoid every bump, but you can avoid the big potholes. Protecting the downside won’t make headlines in a bull market, but over the long run, it can make all the difference between meeting your goals and falling short.

In investing, sometimes the best offence really is a great defense.

Join Us On The Path To True Wealth

get in touch

Insights and Perspectives on Markets, Wealth, and Life

Explore our latest commentary, research, and reflections — designed to inform, challenge, and empower long-term decision-making.
Investments

The #1 Diversification Mistake Investors Make

Owning 23 different tech stocks doesn’t make you diversified... it most likely just makes you busy. And that won't help you when the markets decide to take a dive. In our latest article, "The #1 Diversification Mistake Investors Make" we explore how to move beyond surface-level diversification and build portfolios that actually protect your portfolio when it matters most.
August 21, 2025
Read more
Investments

What Our Industry Doesn’t Want You To Know

The investment industry thrives on complexity. Every year, new funds and flashy strategies are rolled out, often accompanied by compelling stories, slick branding, and the promise of superior returns.
August 19, 2025
Read more
Investments

Does Buying at The All-Time Highs Matter?

We just published a new article at Seven Hills: “Does Buying at All-Time Highs Matter?” Spoiler: it doesn’t — at least not in the way most investors think. This trust is that all-time highs aren’t red flags — they’re milestones. Studies from BlackRock, RBC, Schroders, and Schwab all say the same thing: ✅ Long-term returns are virtually unaffected by buying at highs ✅ Timing the market is less important than time in the market ✅ Compounding — not precision — is the real wealth builder So if you’re sitting on cash, waiting for the “perfect moment”… you might be waiting forever. At Seven Hills, we help investors focus on what matters: smart portfolios, low costs, and long-term discipline. Because patience doesn’t just pay — it compounds.
September 10, 2025
Read more
Investments

The Great “Lock-in” of 2025

Most investors don’t fail because they pick the wrong stocks. They fail because they pick the wrong habits. 2025 has been dubbed “The Great Lock-In” — a cultural shift toward locking in better routines with money, health, and time. It’s a reminder that discipline beats excitement. Morningstar data shows investors trail their own funds by 1–2% per year, not because of management fees, but because of behaviour. People chased performance, exited after losses, and re-entered too late. In short, they traded discipline for emotion — and they paid for it. In our latest article, we explore how “locking in” creates staying power and why patience and discipline are worth more than any hot tip. Hype fades—habits compound.
September 19, 2025
Read more
Investments

The Subtle Edge of Balance: Market vs. Equal Weight Indexes

Most investors own the S&P 500 — but few realize how differently they can own it. We recently compared five ETFs that hold the exact same 500 companies. Same market. Same names. Completely different outcomes. What we found was a quiet reminder that structure matters a lot.
October 16, 2025
Read more